4:52 pm Jan. 23, 2011

Customer Lifetime Value (CLV) vs Customer Acquisition Cost (CAC)

January 23rd, 2011|Categories: Blog|

Many small businesses and startups struggle on balancing their limited marketing efforts between improving customer lifetime value/retention & finding new customers. I thought it might be worthwhile to write a post here and get readers some perspectives. Customer Lifetime Value (CLV), simply put, is the profit you are expected to receive from sales and services

11:01 pm Jan. 15, 2011

Cohort Study

January 15th, 2011|Categories: Blog|

Quite a number of my customers and potential customers ask me this question: "What is cohort analysis? How does it help boost my site's retention rate?" I think making post here will help more people understand the value of cohort analysis. From Wikipedia: "A cohort study or panel study is a form of longitudinal study

10:59 pm Jan. 8, 2011

The Value of an Existing Customer

January 8th, 2011|Categories: Blog|

“In a perfect world, it’s both and everything in between. In the real world the general marketing rule is that retention is a lot more cost effective than acquisition…”                                 Carde Johnson - Forrester Research I liked the Chart on Flowtown titled The Value of an Existing Customer. Some very powerful statistics are spelled out in