Here is a short introduction of the conversion report and how to use it.

How it works?

The basic idea of SkyGlue conversion report is based on how people interact with the site. We think conversion should reflect how customer achieves a goal on the website over a time period, not just how the goal is achieved within a particular session (in GA it is a 30 minutes block). The main reason is that people usually interact with the site multiple times before they convert to a customer or make a purchase.

Because SkyGlue has the ability to track people at an individual level, it allows us to design a conversion at visitor level to truly reflect how the customer interacts with your website. The simplest way to understand the conversion is to create two groups of people:

• Source group – people who visited the website from a particular source
• Target group – people who completed a specific goal on the website

The conversion rate of the goal is the ratio between who are in both source and target group and all the people in source group.

How to use it?

The way for SkyGlue to identify a group of people is to use Google Analytics (GA) Advanced Segment plus a time period. Google Analytics Advanced Segment is an effective tool to identify a group of people sharing common behavior. Once the segment is created in GA, you can then choose it from the segment dropdown in the Conversion Report.

In order to generate a conversion report, you need two segments

1. One segment to represent people who are the source group of conversion, as well as the time period to identify a group of people.
2. Another segment to represent the people who are in the target group, as well as the time period to identify that group of people.

That’s all the information you need, once you submit the request, SkyGlue will return you the following

1. A summary of conversion rate, percentage of people converted
2. A list of people converted, for each person on the list, you can drill down to find out the detailed activities of the person
3. A list of people not converted, for each person on the list, you can drill down to find out the detailed activities of the person

Now let us use an example to walk through this:

First choose two segments and time period you wish to analyze. In this example, the source group is all the people visited fixsr.com between 1/1/2013 and 2/28/2013, the target group is people who actually paid between 1/1/2013 and 3/17/2013.

Then click submit, you will get the result, from the result you can see 11 people made the payments (converted), which represent 2.96% conversion rate. You can see the conversion rate is pretty low. Then you can look the list of people converted and not-converted and then you can click into

1. Those converted to find out how to enhance the conversion path already works
2. Those individuals not converted to find out why they dropped

Now it is time for you to explore this tool. Please let us know your feedback and we love to hear from you.

Google Analytics Users Love SkyGlue:

The team at Google Analytics has endorsed SkyGlue and we are now featured on the Google Analytics App Gallery. We can be found in the Data Collection category.

Our customers are responding with terrific reviews. Skyglue is rated 5-star. If you haven’t added a review, we’d really appreciate it. The more 5-star reviews we get, the more people we can add to the growing SkyGlue community.

Also, here is an in-depth review of SkyGlue on Google+ written by Nick Mihailovski who leads developer relations efforts for Google Analytics.

New Website Content:

We are constantly improving our website. A new introductory tour walks new customers through the benefits and features step by step.

If you haven’t been to the website recently, stop by and check us out.

If you aren’t yet using SkyGlue, you can sign up for a free trial today. Even if you’re already a SkyGlue customer, stop in and give us your feedback. We want to make the user experience the best it can be.
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Two New Case Studies:

We’ve always had great testimonals, but two new case studies tell more of the story. You’ll learn how an online education company and an e-commerce store have both capitalized in very specific ways.

After all, SkyGlue isn’t about data collection. The power of SkyGlue lies in how you use the new information at your fingertips.

Would you like your company featured in one of our case studies? Tell us specifically how SkyGlue has changed the way you see your visitors, and how you put the knowledge in action.

THANK YOU:

We want to say a personal “Thank You” to all our customers. With new users coming onboard every day, the SkyGlue community is growing rapidly.

We started SkyGlue Technologies in 2010 with nothing more than an idea. After hundreds of hours of programming, testing, and development, most of the “heavy lifting” is done.

Now is where the fun begins. Our users teach us daily about how to continually improve the product.

Furthermore, we gain insight about how our customers put that data to work, helping them grow their business and achieve their website’s goals.

Over the next few weeks and months, we aren’t going to relax. Now we will focus on strengthening communication within the community. Our newsletters and this blog are the beginning. We want the communication to be two ways, so please share how SkyGlue has helped your business. Also, help us to constantly improve by sharing your ideas or concerns you have.

Stay tuned!

The report shows you not only the exact search terms people typed in google search box to bring up your ad., it also shows you the matching keyword in your keyword list and you can easily find out what key words are popular and what are not.



More importantly, you can easily figure out whether your campaign dollars are being spent effectively or if you are wasting money. As the report shows you if irrelevant search terms are triggering your ad-click.

If you want to monitor your Google Adwords campaign, you got to check this report out!.

Here we go.

when we first looked at the visitor flow, we found the drop-off rate for landing page to “How it works” page was terrible, 91.4%. Our immediate reaction was “OMG, …”, then we looked at traffic entering “How it works” page from other pages, it was not that bad, the drop off rate was 39.4%. What is going on here?

We turned to SkyGlue for help, first, we created an new GA segment called “Landing Page – How it works” and digged out all the visitors using this segment. And we discovered top 2 users accounts for half of the visits.

Then we dived into each of the users and found the answer immediately, one user visited “How it works” 18 times and left without doing anything else…It is clear that one user contributed to half of the drop off…

What is the message to you? Do not take for granted the statistics reported in Google Analytics. Finding out the stories behind is the key to guide you on actions!

With this report, you can view visitors in detail including visitor profiles and their activity timelines. Here is a screenshot demo: (http://skyglue.com/user-drill-down-report-demo/).

At a glance, you see how people navigate your site and gain the flexibility to drill down to individuals and trace back to aggregate, at any moment!

Here at SkyGlue, we are committed to bring actions out of your Google Analytics in the simplest way. Please give us feedback and let us know how we can help you.

Even to go one step further, if you want to create your own retention analysis chart, we have DIY video guiding you through the steps.

Here at SkyGlue, we are committed to bring actions out of your web analytics data in the simplest way. Please give us feedback on SkyGlue and let us know how we can help you.

Eric

1, Google Analytics premium now available for enterprise customers

2, Real-time feature available for both free and paid version

We feel this is an exciting move for Google Analytics. It is acting to meet the needs of enterprise customers who want customer support and guarantees. In the meantime, Google makes it free version even more attractive (already the most poplar engine in the world) by letting people see real-time data.

This is a huge momentum, we believe more and more clients to moving towards choosing Google Analytics over other solutions as Google Analytics covers most of what other solutions offer, if not more.

Here for your convenience, below is a comparison chart for Google Analytics premium and standard version.