Google Analytics Event Tracking Automation, Visitor Tracking, Registered user tracking, No coding needed. http://www.skyglue.com Best Google Analytics data collection add-on for event tracking and visitor tracking! Sat, 06 Aug 2016 02:26:17 +0000 en-US hourly 1 https://wordpress.org/?v=4.4.4 Introducing SkyGlue Funnel Reporthttp://www.skyglue.com/introducing-skyglue-funnel-report/ http://www.skyglue.com/introducing-skyglue-funnel-report/#respond Wed, 11 May 2016 22:37:12 +0000 http://www.skyglue.com/?p=5589 We are excited to announce the new Conversion Funnel Report now available in your SkyGlue dashboard. This feature allows you to experiment and create funnels out of nearly any user behavior and actions on your site, without the need to create events prior.

This report is super easy to construct. SkyGlue allows you to pick conversion funnel steps directly from your SkyGlue User Report and generate funnel reports on the fly and get your conversion rate right away.

conversion_report

funnel_report

Since SkyGlue is built on top of Google Analytics, it preloads and allows you to use any drill-down dimensions (Google Adwords, Google E-commerce, Traffic Source, Custom Dimensions, etc.) from Google Analytics to view funnel report and steps in various perspective.You also have the option to see the report as either an Open Funnel (where a user can enter the process at any step) or a Closed Funnel (where a user must follow every step defined in the funnel).

You can use SkyGlue to create funnel report based on page. If you have an e-commerce website, It would be vital to understand how many visitors landed on your product page, accessed the add-to-cart page, went to the login page and eventually hit the checkout page.

Sometimes if maybe beneficial to create funnel report solely based on events. On your lead generation form, you may want to to monitor user navigation on the form fields and find out where is the biggest drop off step and figure out why.

Often times, it is necessary to create conversion funnel steps with a combination of both page and event. When visitors finally reached the credit card checkout page, you many wonder why some of them did not hit the most important “Purchase” button.

SkyGlue funnel report allows you full flexibility in creating various funnel steps and understand conversion rate. With SkyGlue custom funnel report, you can immediately begin to identify problems in your conversion process, create better end user experience and improve conversion performance. We want SkyGlue to help with the questions you desperately need answers for!

Log into your SkyGlue account and create your funnel report NOW!

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Update On Visual Interface Setuphttp://www.skyglue.com/update-on-visual-interface-setup/ http://www.skyglue.com/update-on-visual-interface-setup/#respond Fri, 29 Jan 2016 17:15:34 +0000 http://www.skyglue.com/?p=5337 Greetings from SkyGlue and happy new year! We hope you are off to a great start for year 2016!

Enhanced event tracking overlay

SkyGlue event tracking visual overlay has been a top-favored feature among our clients. We have recently enhanced it and made it easier to track HTML elements for mobile websites, popup modal components and Ajax components.

If you wanted to customize an event name, in the past, you would have needed to bring up the attribute popup window by toggling to SkyGlue setup mode. Verification mode then would have allowed you to navigate to various pages. Once you were on a particular page, you would have had to switch back to the setup mode in order to bring up the event attribute popup window to tag events. This can sometimes be cumbersome.

The enhancement now allows you to access the event attribute popup window in either SkyGlue mode. In SkyGlue verification mode, you can bring up the attribute window for any event, such as a link or an image by placing your mouse over it. This minimizes switching between the setup mode and the verification mode and comes in very handy for you to grab event attributes in either mode. You can customize events entirely in the SkyGlue verification mode if you prefer, without moving back and forth between modes. To find out more, please visit our visual overlay section.

Details on exporting GA raw data to databases

SkyGlue’s raw data export has been a popular feature among SkyGlue customers. SkyGlue can directly export GA raw data (unlimited dimensions) to databases or text files and store them in the secure cloud storage.

Many customers ask for details on data structure and table relationship etc. Please check out the information sheet and send us your questions.

The historical data allows you to produce custom reports and direct various marketing efforts. You can also directly integrate the data with your CRM systems and back-end databases for personalized marketing.

With our technology, data sampling can be minimized or avoided even for very high traffic websites.

Get in touch with us if you are interested in exporting your GA data!

 

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Capture user input and morehttp://www.skyglue.com/capture-user-input-and-more/ http://www.skyglue.com/capture-user-input-and-more/#respond Tue, 10 Nov 2015 06:35:26 +0000 http://www.skyglue.com/?p=5149 We would like to to take the opportunity to present a small tip on using SkyGlue along with a customer insight quote on how they use SkyGlue’s raw data export. We hope you find them useful in your holiday tracking strategy with SkyGlue.

Capture user input

SkyGlue can help you capture user input in online forms, such as search boxes and sign up forms.  You can append {%DataEntry} to your customized event names in your SkyGlue portal and begin tracking data input.  Here is an example event name that contains user input tracking:

SearchBox_{%DataEntry}.

For additional information, please checkout this link.

If you have not experienced the ease of customizing event names directly in your SkyGlue portal, feel free to check out our video tutorial.

Export GA raw data to databases for actionable insights

SkyGlue’s raw data export has been a popular feature among SkyGlue customers. SkyGlue can directly export GA raw data (unlimited dimensions) to databases or text files and store them in the secure cloud storage.

The historical data allows you to produce custom reports and direct various marketing efforts. You can also directly integrate the data with your CRM systems and back-end databases for personalized marketing.

Raw data accessibility is a key feature offered in Google Analytics premium accounts. SkyGlue gives you this benefit in a more affordable fashion. Take a look at how one of our outdoor accessory retailers is using the data:

“we will be capturing the clickstream data (skyglue events) when our existing customers come back and browse our site. We will then personalize our email marketing to these customers according to the items/categories they showed interest in based on their browsing patterns.  We hope this will increase our ability to show the right items at the right time and therefore increase our conversion rates.”

Check out the information sheet to see what data can be exported. With our technology, data sampling can be minimized or avoided even for very high traffic websites.

Get in touch with us if you are interested in exporting your GA data!

 

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CIOReview selects SkyGlue for 50 Most Promising Google Technology Solution Providershttp://www.skyglue.com/cioreview-selects-skyglue-for-50-most-promising-google-technology-solution-providers/ http://www.skyglue.com/cioreview-selects-skyglue-for-50-most-promising-google-technology-solution-providers/#respond Tue, 14 Apr 2015 05:37:04 +0000 http://www.skyglue.com/?p=4821 PRESS RELEASE

CIOReview selects SkyGlue for 50 Most Promising Google Technology Solution Providers

Annual list showcases the 50 Most Promising Google Technology Solution Providers; SkyGlue makes it to CIOReview’s top Google Technology Solution Providers list for its innovative technology to enhance Google Analytics!

FREMONT, CA – April 15, 2015 – CIOReview (cioreview.com) has chosen SkyGlue (www.skyglue.com) for its 50 Most Promising Google Technology Solution Providers. The positioning is based on evaluation of SkyGlue’s capabilities in providing additional capabilities on existing Google Analytics for better data insight and easy tracking.

The annual list of companies is selected by a panel of experts and members of CIOReview’s editorial board to recognize and promote technology entrepreneurship. “SkyGlue has been on our radar for some time for stirring a revolution in the Google technology space, and we are happy to showcase them this year due to their continuing excellence in delivering top-notch technology-driven solutions,” said Harvi Sachar, Publisher and Founder, CIOReview. “SkyGlue’s solutions continued to break new ground within the past year, benefiting its customers around the globe, and we’re excited to have them featured on our top companies list.”

“SkyGlue is honored to be recognized by CIO Review’s panel of experts and thought leaders,” said Eric Y. Huang, Co-Founder and CEO.

About SkyGlue

SkyGlue helps customers to collect critical missing data for better analysis easily. As a highly rated Google Analytics application partner, the firm endeavors to fix the disconnection between different functions, streamline business process among various functions and helps IT, marketing, and sales connect information easily and increase efficiency.

About CIOReview

CIOReview constantly endeavors to identify “The Best” in a variety of areas important to tech business. Through nominations and consultations with industry leaders, our editors choose the best in different domains. Google Technology Special edition is an annual listing of 50 Most Promising Google Technology Solution Providers in the U.S.

Digital Link: http://magazine.cioreview.com/March-2015/Google/ (page 71)

HTML link : http://google.cioreview.com/vendor/2015/skyglue_technology,_inc

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Export Google Analytics data to databaseshttp://www.skyglue.com/export-google-analytics-data-to-databases/ http://www.skyglue.com/export-google-analytics-data-to-databases/#respond Wed, 20 Aug 2014 19:33:17 +0000 http://www.skyglue.com/?p=4755 Have you wished that you could enjoy Google Analytics premium account’s feature without paying premium price? Now you can do it with SkyGlue!

We are really excited to share with you this key project at SkyGlue:

Export individual visitor data from GA to databases

In the last newsletter, we introduced SkyGlue’s new feature that allows linking SkyGlue data with your backend CRM system so that you can understand your online customers’ behavior and habit and design targeted marketing initiatives.

Now, we let you go one step further and you can directly export raw GA data to databases and put the data to broader usage. You can query data based on your business needs and make the data available to your entire team for customized data analysis. Raw data accessibility is a key feature GA offers in premium accounts.

The customer data insight can be used to direct various marketing efforts in your entire organization. Real data intelligence comes one step closer!

The database can be either in cloud or on-premise. If you want to integrate the data with your existing customer database, that can be achieved as well.

Check out the information sheet to see what data can be exported.

Get in touch with us if you are interested in exporting your GA data to a database!

New Look of Google Analytics Partner’s Gallery

Google Analytics partner’s gallery now has a complete new look and new apps are being added. SkyGlue ranks one of the most popular app on the gallery. Please check us out. If you haven’t got a chance to write us a review, we’d very much appreciate it!

Keep sharing your success stories with us and let us know if you could use other new features. We are dedicated to continuous improvement and your feedback truly helps.

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Identify registered visitors in your SkyGlue portalhttp://www.skyglue.com/identify-registered-visitors-in-your-skyglue-portal/ http://www.skyglue.com/identify-registered-visitors-in-your-skyglue-portal/#respond Tue, 20 May 2014 17:31:10 +0000 http://www.skyglue.com/?p=4590 We have just introduced a new feature that allows you to identify registered visitors and study their behavior.

On your SkyGlue user report, you might have noticed a new search box we recently added. This allows you to identify the click path of registered visitors that matches the user ID you entered.

Once your have set up registered visitor tracking inside your SkyGlue portal, you can either supply a SkyGlue registered user ID or a user ID from your backend CRM system. For details on how to utilize your own ID to retrieve SkyGlue data. Please see our API that allows you to override SkyGlue user ID.

http://www.skyglue.com/skyglue-visitor-tracking-api/

Here are two screen captures that show how our client Decor Price uses their own user ID to retrieve user path in SkyGlue. Data is for demonstration purpose only.

Knowing who did what on your website tells a lot about your website visitors. You probably already have ideas on how to utilize the data. Try it out and let us know what you think.

Note: Please be sure to set up your registered visitor tracking inside your SkyGlue portal before using this feature.

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Integrate SkyGlue with your back-end CRM systemhttp://www.skyglue.com/integrate-skyglue-with-your-back-end-crm-system/ http://www.skyglue.com/integrate-skyglue-with-your-back-end-crm-system/#respond Tue, 20 May 2014 17:29:31 +0000 http://www.skyglue.com/?p=4572 Many of you requested the ability to tie SkyGlue data with your backend CRM system, such as Magento and Salesforce. Since SkyGlue tracks individual visitors, we realize how powerful it can be to integrate SkyGlue with your CRM system. This opens up opportunities in every area of your analytic and data intelligence, for you can then better understand the behavior of your customer! To name a few measures you can take:

1, Discover your customer experience online, know where confusions are and improve accordingly;

2, Find out the most effective sales path on your website;

3, Segment your subscriber list based on purchase history;

4, Follow up your customers confidently with their purchasing habits in mind;

Recently, we helped our client Decor Price to successfully integrate SkyGlue into their Magento customer management system. The result is just amazing!

Below is a screen capture from their Magento Admin portal.

At the courtesy of Decor Price, we have obtained the distribution package of the integration module. Check out the detailed implementation steps here.

If you would like to integrate Google Analytics data into your CRM system using SkyGlue, please get with us. We can help with the implementation.

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SkyGlue October Newsletterhttp://www.skyglue.com/skyglue-october-newsletter/ http://www.skyglue.com/skyglue-october-newsletter/#respond Thu, 31 Oct 2013 21:25:03 +0000 http://www.skyglue.com/?p=4172 Greetings from the Silicon Valley! I hope your website is thriving and you are having fun. Here’s what’s new at SkyGlue:

SkyGlue now supports Google Universal Analytics

We have noticed more clients are now using Google Universal Analytic (GUA) on their website and we received many inquiries on how to integrate SkyGlue with GUA. Universal Analytics is a great feature and a great move by the Google Analytics team. As GUA becomes more mature, we have added support in SkyGlue. If you plan to use GUA with SkyGlue, please follow instructions on this link with your setup: http://www.skyglue.com/using-universal-analytics-with-skyglue/

Video Tutorial on SkyGlue Event Tracking Customization

Many of you use SkyGlue’s event tracking customization feature to customize existing event names, introduce new tracking, and track web form input. It is a very convenient way to customize event tracking without touching production code. We want to bring to your attention that we have a video tutorial that guides you step-by-step through event tracking customization.

Please check it out here and see the power of SkyGlue!

SkyGlue Selective Tracking

High traffic websites will love our new feature: SkyGlue selective tracking. You can disable categories of event tracking on your website. SkyGlue also gives you the flexibility to introduce new tracking for individual elements on your website. This is especially helpful if your websites generates a large amount of events or if you want to avoid GA report sampling.

Earn a Free Month of SkyGlue

SkyGlue is growing, thanks to you. Many of our customers came to us as referrals from SkyGlue users. We’ve come to realize the power of word-of-mouth, and want to show our appreciation. For a limited time and beginning now, every referral earns you a free month of SkyGlue. Keep spreading the word.

More Excellent SkyGlue Reviews on Google Analytics App Gallery

SkyGlue has received more top-rated reviews from clients like you. Please check us out. If you haven’t added a review, we’d appreciate it. The more 5-star reviews we get, the more people we can add to this growing SkyGlue community.

Keep sharing your success stories with us and let us know if you could use other new features. We are dedicated to continuous improvement and your feedback truly helps.

Sincerely,

The SkyGlue Team
www.skyglue.com

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SkyGlue June Newsletterhttp://www.skyglue.com/skyglue-june-newsletter/ http://www.skyglue.com/skyglue-june-newsletter/#respond Thu, 06 Jun 2013 21:32:50 +0000 http://www.skyglue.com/?p=4184 We hope this email finds you well. I’d like to take the opportunity to update you on what’s new at SkyGlue:

Event Tracking Customization Tutorial

Many of you are using SkyGlue’s event tracking customization feature to customize existing event names, introduce new tracking, and track web form input. It is a very convenient way to customize event tracking without touching production code. We constantly receive inquiries on how to customize events. To help you better,we have created a video tutorial to guide you step-by-step through event tracking customization.

Please check it out here and see the power of SkyGlue!

New Feature: SkyGlue Selective Tracking

High traffic websites will love our new feature: SkyGlue selective tracking. You can disable categories of event tracking on your website. SkyGlue also gives you the flexibility to introduce new tracking for individual elements on your website. This is especially helpful if your websites generates a large amount of events or you want to avoid GA report sampling.

How to use SkyGlue Conversion Report

Our Conversion Report is well received.
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With the new conversion report, you can define what a conversion means and select the conversion subset from a broader source group. SkyGlue tracks visitors across-session and across multiple channels. You will be able to identify what a particular visitor did before conversion and track his/her behavior across sessions. You can drill down on each visitor in the converted and unconverted group to find out why they converted or did not convert.

We encourage you to read our blog on the details.

Agency Revenue Share Program

Be sure to ask about our revenue share program, which starts from as low as 3 sites. If you have more than 3 accounts with us or plan to add more, you are eligible for a discount on your future subscriptions. Get in touch with us to learn more about it.

More Excellent SkyGlue Reviews on Google Analytics App Gallery

SkyGlue has received more top-rated reviews from clients like you. Please check us out. If you haven’t added a review, we’d appreciate it. The more 5-star reviews we get, the more people we can add to this growing SkyGlue community.

Keep sharing your success stories with us and let us know if you could use other new features. We are dedicated to continuous improvement and your feedback truly helps.

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Introducing Conversion Reporthttp://www.skyglue.com/introduce-conversion-report/ http://www.skyglue.com/introduce-conversion-report/#respond Mon, 18 Mar 2013 03:43:28 +0000 http://www.skyglue.com/introduce-conversion-report/ SkyGlue introduces conversion report to help you to get the insight of conversion for a particular use case. Compared to GA conversion report, SkyGlue provides you several additional benefits:

BenefitsSkyGlueCompare to Google Analytics
Improved tracking for better accuracyCross-session(visitor) based trackingSession based tracking
Immediate resultYou can set up the report and view results immediately because the report can retrospect the data collected in the pastYou have to set up the conversion report first, then wait for GA to collect the data to be able to see the result
Complete result for analysisProvide both aggregated result and individual visitor drill downAggregated one result of conversion rate
Also provide detailed information for those NOT convertedCan only study conversion path

 

Here is a short introduction of the conversion report and how to use it.

How it works?

The basic idea of SkyGlue conversion report is based on how people interact with the site. We think conversion should reflect how customer achieves a goal on the website over a time period, not just how the goal is achieved within a particular session (in GA it is a 30 minutes block). The main reason is that people usually interact with the site multiple times before they convert to a customer or make a purchase.

Because SkyGlue has the ability to track people at an individual level, it allows us to design a conversion at visitor level to truly reflect how the customer interacts with your website. The simplest way to understand the conversion is to create two groups of people:

  • Source group – people who visited the website from a particular source
  • Target group – people who completed a specific goal on the website

The conversion rate of the goal is the ratio between who are in both source and target group and all the people in source group.

How to use it?

The way for SkyGlue to identify a group of people is to use Google Analytics (GA) Advanced Segment plus a time period. Google Analytics Advanced Segment is an effective tool to identify a group of people sharing common behavior. Once the segment is created in GA, you can then choose it from the segment dropdown in the Conversion Report.

In order to generate a conversion report, you need two segments

  1. One segment to represent people who are the source group of conversion, as well as the time period to identify a group of people.
  2. Another segment to represent the people who are in the target group, as well as the time period to identify that group of people.

That’s all the information you need, once you submit the request, SkyGlue will return you the following

  1. A summary of conversion rate, percentage of people converted
  2. A list of people converted, for each person on the list, you can drill down to find out the detailed activities of the person
  3. A list of people not converted, for each person on the list, you can drill down to find out the detailed activities of the person

Now let us use an example to walk through this:

First choose two segments and time period you wish to analyze. In this example, the source group is all the people visited fixsr.com between 1/1/2013 and 2/28/2013, the target group is people who actually paid between 1/1/2013 and 3/17/2013.

Then click submit, you will get the result, from the result you can see 11 people made the payments (converted), which represent 2.96% conversion rate. You can see the conversion rate is pretty low. Then you can look the list of people converted and not-converted and then you can click into

  1. Those converted to find out how to enhance the conversion path already works
  2. Those individuals not converted to find out why they dropped

Now it is time for you to explore this tool. Please let us know your feedback and we love to hear from you.

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