Compare Standard Google Analytics Goals, Google Analytics 360 Funnels and SkyGlue Funnels

Standard free Google Analytics allows you to define “goals” and create basic funnels using the “funnel visualization” or “goal flow” report. However, they are not retroactive. In addition, you need to define goals first and wait for the data to be collected. The funnel configuration options are limited.

Google Analytics 360 has a custom funnel report feature. It allows you to create retroactive funnels and provides more configuration options. However, it is expensive (starts at $150,000/year).

Neither standard Google Analytics nor Google Analytics 360 allows you to drill down on individual visitors to understand why visitors drop in the funnel and how you can improve the conversion rate.

The table below compares SkyGlue funnel report with these reports.

Funnel Setup Options

Features GA Standard (Goals) GA 360 Custom Funnel SkyGlue Funnel
Funnel Goal types URL or event Many options Many options
Funnel Step types URL only Many options Many options
Retroactive (use historical data)
icon_no
icon_yes
icon_yes
Combined logical definitions (AND/OR) allowed in funnel steps icon_no AND only AND or OR
Funnel scope allowed
Session only
Session or User
Session or User
Support both closed and open funnel
icon_no
icon_yes
icon_yes
Duplicate funnels easily
icon_no
icon_yes
icon_yes
Change funnel step orders by drag-and-drop
icon_no
icon_no
icon_yes
Max steps 20 5 10
Create funnels using checkboxes in individual visitor report icon_no icon_no icon_yes

Funnel Analysis Options

Features GA Standard ( Funnel or Goal flow) GA 360 Custom Funnel SkyGlue Funnel
Basic conversion rate data
icon_yes
icon_yes
icon_yes
Analyze historic data before funnel creation
icon_no
icon_yes
icon_yes
Filter visitors by segment
icon_no
icon_yes
icon_yes
Change funnel steps when analyzing
icon_no
icon_yes
icon_yes
Break down the conversion rate on various dimensions
icon_yes
icon_no
icon_yes
Identify missing conversion paths in funnel definitions
icon_no
icon_no
icon_yes
Compare funnels side-by-side with different date ranges
icon_no
icon_no
icon_yes
Conversion distribution chart
icon_no
icon_no
icon_yes
Slice and dice converted or dropped visitors in each step
icon_no
icon_no
icon_yes
Zoom in on individual visitors to understand WHY icon_no icon_no icon_yes