Compare Skyglue with Google Tag Manager

Similar to Google Analytics, SkyGlue is a JavaScript-based event tracking tool. You only need to add one snippet of JavaScript to your website to use SkyGlue. SkyGlue can be used with any tag management solution.

Recently, Google Tag Manager (GTM) added event tracking support to its offering to allow users to implement event tracking in Google Tag Manager without writing code.

There are three key advantages of using SkyGlue over GTM event tracking.

  1. Automatic tracking mode: SkyGlue can automatically track events for all clickable items on your webpage without any additional setup. The event names are smartly created based on the best possible attributes in their HTML element. (You can overwrite the default event names in your SkyGlue portal.) With Google Tag Manager (GTM), you need to create tags and rules to track events.
  2. Simple customization with visual interface: SkyGlue advanced customization is very intuitive. You can view each event’s element identifiers through SkyGlue’s visual interface right on your webpage and customize the events in your SkyGlue portal. All tracked items can be highlighted on the webpage so you can verify your event tracking setup easily. Google Tag Manager (GTM) does not provide a visual interface to verify event tracking setup.
  3. Tag manager independent: Google Analytics can be used in various tag managers. By using SkyGlue, you are not tied to any tag management solution. You can easily switch to other tag managers without worrying about existing investment on event tracking setup. No migration is needed.

The following table summarizes the aforementioned differences between SkyGlue and GTM:

GTM event tracking SkyGlue event tracking
Code required No (except JavaScript macros) No
Setup Complex (need to defines macros, listeners and rules) Simple with visual interface
Tracking HTML elements without unique Ids, classes or targets Complex (need to defines JavaScript macros to get other HTML attributes) Simple (Can use any HTML attribute to identify HTML elements)
Tracking HTML elements by web page location (DOM tree position) No Yes, can use path (partial path) from DOM root
Tracking Web form data No Yes
Automatic  event tracking for all clickable items No Yes
Visual interface No Yes
Support non-GTM tag manager No Yes
Avoid Migration when changing  tag manager No Yes