Anil Batra Anil is a local analytics expert here in Seattle. He was mentioned in my previous blog on Individual Visitor Statistics vs Aggregated Data. He writes insightful thoughts on web analytics. Avinash Kaushik Best blog on web analytics. Most well-known person in the field; not to mention his most popluar book Web Analytics 2.0.
Page View tracking measures which pages on a website are viewed by individual visitors, their refering urls and visitor geographic locations, etc. These are pretty standard statistics that a lot of web analytics software provides. And often times, free. Event tracking provides an in-depth analysis of your user's actions on a page. With an implementation