Conversion funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce web site and finally converting to a sale. The metaphor of a funnel is used to describe the decrease in numbers that occur at each step of the [...]
Anil Batra Anil is a local analytics expert here in Seattle. He was mentioned in my previous blog on Individual Visitor Statistics vs Aggregated Data. He writes insightful thoughts on web analytics. Avinash Kaushik Best blog on web analytics. Most well-known person in the field; not to mention his most popluar book Web Analytics 2.0. [...]
Page View tracking measures which pages on a website are viewed by individual visitors, their refering urls and visitor geographic locations, etc. These are pretty standard statistics that a lot of web analytics software provides. And often times, free. Event tracking provides an in-depth analysis of your user's actions on a page. With an implementation [...]
I came across a post written by a fellow Seattle web analytics guru Anil Batra on the same topic I plan to write about today - Individual visitor tracking vs aggregated statistics. Great post Anil! So, rather than re-writing the topic, I will just go from there. I wouldn't say which one is the way [...]
Many small businesses and startups struggle on balancing their limited marketing efforts between improving customer lifetime value/retention & finding new customers. I thought it might be worthwhile to write a post here and get readers some perspectives. Customer Lifetime Value (CLV), simply put, is the profit you are expected to receive from sales and services [...]
Quite a number of my customers and potential customers ask me this question: "What is cohort analysis? How does it help boost my site's retention rate?" I think making post here will help more people understand the value of cohort analysis. From Wikipedia: "A cohort study or panel study is a form of longitudinal study [...]
“In a perfect world, it’s both and everything in between. In the real world the general marketing rule is that retention is a lot more cost effective than acquisition…” Carde Johnson - Forrester Research I liked the Chart on Flowtown titled The Value of an Existing Customer. Some very powerful statistics are spelled out in [...]
