Monthly Archives: January 2011


Customer Lifetime Value (CLV) vs Customer Acquisition Cost (CAC)

Many small businesses and startups struggle on balancing their limited marketing efforts between improving customer lifetime value/retention & finding new customers. I thought it might be worthwhile to write a post here and get readers some perspectives. Customer Lifetime Value (CLV), simply put, is the profit you are expected to receive from sales and services [...]

2020-04-01T21:03:11-08:00January 23rd, 2011|Blog|0 Comments

Cohort Study

Quite a number of my customers and potential customers ask me this question: "What is cohort analysis? How does it help boost my site's retention rate?" I think making post here will help more people understand the value of cohort analysis. From Wikipedia: "A cohort study or panel study is a form of longitudinal study [...]

2020-04-01T21:03:11-08:00January 15th, 2011|Blog|1 Comment

The Value of an Existing Customer

“In a perfect world, it’s both and everything in between. In the real world the general marketing rule is that retention is a lot more cost effective than acquisition…”                                 Carde Johnson - Forrester Research I liked the Chart on Flowtown titled The Value of an Existing Customer. Some very powerful statistics are spelled out in [...]

2020-04-01T21:03:11-08:00January 8th, 2011|Blog|1 Comment
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