Improve Conversion Rate
with Powerful and Retroactive

Funnel Analysis

USING YOUR GOOGLE ANALYTICS DATA

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Powerful Retroactive Funnel Reports Specifically Designed
to Identify Pain Points for Visitor Conversions

Generate Conversion Funnels On-the-Fly
Using your Existing Google Analytics Data

Use Your Existing Google Analytics Data

No need to reconcile the data discrepancy between GA data and data in other tools. After your authorization, SkyGlue uses your existing GA data to build funnels and reports.

Support Cross-domain Funnels

If the visitors that converted on your site are from another domain, you can track their web journey across these domains. SkyGlue funnels support cross-domain tracking or cross-subdomain tracking.

Retroactive Funnels

Create or change funnels on-the-fly! Retroactive funnels uses existing data. No need to wait for data collection after funnel creation or changes are made. You have the freedom to change funnels easily for your investigation.

Compare with Google Analytics Funnels

Standard free Google Analytics allows you to define “goals” and create basic funnels using “funnel visualization” or “goal flow” reports. But they are not retroactive. You need to define goals first and wait for data collection. The funnel configuration options are limited.

Google Analytics 360 has custom funnel report. It allows you creating retroactive funnels and provide more configuration options. But it is expensive (starts at $150,000/year).

Neither standard Google Analytics nor Google Analytics 360 allows you to drill down to individual visitors to understand why visitor dropped in the funnel and how can you improve the conversion rate.

Features GA Standard (Goals) GA 360 Funnel SkyGlue Funnel
Funnel Scope Session only Session or User Session or User
Funnel Steps One URL Only URLs, Events and many options URLs, Events and many options
Retroactive (use historical data)
icon_no
icon_yes
icon_yes
Advanced Funnel Configuration icon_no icon_no icon_yes
Identify missing conversion paths in funnel setup icon_no icon_no icon_yes
Break down conversion rate on various dimensions
icon_yes
icon_no
icon_yes
Slice and dice converted or dropped visitor in each step
icon_no
icon_no
icon_yes
Zoom in on individual visitors to understand WHY icon_no icon_no icon_yes
Price Free Expensive Free or low cost

You can get more detailed comparison on the following page:
Compare Google Analytics goals, Google Analytics 360 funnels and SkyGlue funnels

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How it Works?

Step 1: Funnel Setup: Simple and Flexible

Option 1: Standard Funnel Setup Interface

You can set up a funnel step easily using pageviews, events or any of the Google Analytics dimensions. Funnel can be on either user scope or session scope. You can also set funnel step metrics as users, sessions, pageviews/events or unique pageviews/events.

Option 2: Create Funnel Steps using Checkboxes

You can find an individual visitor who achieved your goal (e.g. made a purchase) on your SkyGlue visitor report, then select the key steps that you want to create a funnel on by clicking on the checkbox next to it and click the “Create Funnel with Selected Step” button, a new funnel will be created automatically using the steps you selected.

Right Tool Makes the Job Easy!
Our specialized tool is specifically designed to find insights into conversion funnels and let you understand WHY.

Step 2: Get Insight from Your Funnels

Support Visitor Segments

Build funnel for a segment of visitors so that you can conduct focused conversion analysis on a particular campaign or a particular geographic location.

Support Both Closed Funnels And Open Funnels

Users may not follow the conversion path(s) you expected. Closed funnel shows visitors in your expected conversion path(s). Open funnel shows visitors who did not follow your expected conversion path(s). Compare open funnels and close funnels to validate your funnel setup so that you can make accurate decisions based on all possible conversion paths.

Compare Conversion Funnels From Different Time Periods Side-By-Side

Easily compare conversion funnels and conversion rates from different time periods to understand if your conversion rate is improving over time.

Compare Conversion Rates In Different Dimensions

Easily compare conversion rates in different Google Analytics dimensions so you are not only
getting an overall funnel, but also a conversion rate for each dimension value,
such as the conversion rate on each step for each campaigns.

Conversion Rates Distribution Chart

Conversion rate distribution chart shows conversion rates in different dimensions, such as browser types, campaigns, geolocations, etc. This helps you to identify potential areas for improvement, such as which campaigns have high conversion rate but less visitors so that you can invest more in those campaigns.

Export Funnel Data

All data in funnel reports can be exported to Excel which allows for more customized analysis.

The challenge we addressed: Out of so many visitors, how to efficiently identify individuals to investigate and find out WHY?

Step 3: Easily Drill down and Find out WHY

Understand why visitors converted or dropped in a funnel step by examining detailed activities for each individual visitor. This method does the magic of finding the pain-point of visitors so you can improve the conversion rate.

Get Your  User List from Funnels with a Simple Click

With a simple click on the funnel report, you can get a list of visitors who converted in a step, did not converted in a step, or converted in a step, but did not go through the previous steps.You can click on each individual visitor to get the individual reports.

Zoom in on Individual Visitors

You will have the option to add additional attributes (Google analytics dimensions) to get more information about each individual visitor. You can also filter registered users only or exclude visitors from ISPs. In addition, you can see metrics such as sessions and pageviews. These additional attributes, metrics and filters help you to identify which individual visitor to select to investigate further.

Individual Report: Everything about a Visitor

The individual activity report shows what a visitor did on the website and inside each page. It also shows how a visitor came to the website, his/her geolocation and device information.

Easily Switch between Aggregated View and Individual View

Getting lost in too many individuals? Easily switch to the aggregate view
to get the big picture.

Direct connection to Google Analytics Report

Check on the individual user explorer report in Google Analytics by clicking on the “GA link” button next to each individual visitor.

Why SkyGlue?
Simplify your digital analytics process and
Access premium features in Google Analytics 360
at a fraction of the cost.

Improve your Conversion Rate Today!

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Our happy customers

“Google does a great job with analytics, but SkyGlue takes what Google already created and gives you in-depth, accurate and actionable data that will help you make data driven decisions. SkyGlue as a partner has been a great experience as well, as a whole they are friendly and extremely helpful and always there when you need to jump on a call. If you’re looking for a way to track users paths and make your site better for the end user and optimize performance, we definitely recommend SkyGlue.”
alex-rodriguezAlex Rodriguez, Dentalplans.com

“We were looking for an easy way of analyzing our sales funnels with our Google Analytics data.  SkyGlue’s funnel report made doing this incredibly easy and saves our team several hours of painstaking work every month.”

Daryl Weber, RageToMaster.com

“SkyGlue’s robust event and visitor tracking has enabled us to easily to identify and track key actions on our clients’ websites and augment our Google Analytics tracking. In doing so it has allowed us to establish high-level engagement benchmarks, user funnels, and sales funnels that have greatly impacted our clients’ business and driven increased performance from our campaigns and revenue. I would heavily recommend SkyGlue to anyone looking to enhance their website analytics capabilities.”

Tim McCormack, BIGEYE

“I have been dealing with the Skyglue Add-on for the past 3 years and I have been able to make sound and accurate marketing decisions based on the value the tool provides. They support what they sell personally which is not the case with most software companies. I really enjoy working with them as they always have a great idea for us to try.”

Mike Blackmore, Harms Auto Group

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Event Tracking Tag Manager

A tag manager specifically designed to simplify event tracking implementations
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Raw Google Analytics Data Export

Export individual-level Google Analytics data to database or Google BigQuery

Get fine-grained individual-level visitor data for better analytics, data modeling and data integration.

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Database and CRM Integration

Track registered visitors and link web data with backend databases or CRM

Glue web acquisition data and behavior data of visitors to other data sources to get complete pictures of visitors and accurate campaign ROI.

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