Build funnel for a segment of visitors so that you can conduct focused conversion analysis on a particular campaign or a particular geographic location.
Users may not follow the conversion path(s) you expected. Closed funnel shows visitors in your expected conversion path(s). Open funnel shows visitors who did not follow your expected conversion path(s). Compare open funnels and close funnels to validate your funnel setup so that you can make accurate decisions based on all possible conversion paths.
Easily compare conversion funnels and conversion rates from different time periods to understand if your conversion rate is improving over time.
Easily compare conversion rates in different Google Analytics dimensions so you are not only
getting an overall funnel, but also a conversion rate for each dimension value,
such as the conversion rate on each step for each campaigns.
Conversion rate distribution chart shows conversion rates in different dimensions, such as browser types, campaigns, geolocations, etc. This helps you to identify potential areas for improvement, such as which campaigns have high conversion rate but less visitors so that you can invest more in those campaigns.
All data in funnel reports can be exported to Excel which allows for more customized analysis.