A Tag Manager Specifically Designed to Simplify Google Analytics Event Tracking Implementations
No Website Code Change is Needed to Implement Event Tracking
Automatic Event Tracking
Simply drop a piece of JavaScript code onto your website. SkyGlue automatically scans, identifies and tracks all user interactions on each page. Option to turn off site wide event tracking is available for event tracking customization.
Event Configuration in the SkyGlue Web Portal
Track new events or customize existing events directly in your SkyGlue account.
Visual Interface
See what is tracked visually right on your website.
Event Tracking is Important for Your Website
Why Event Tracking is Important
- Monitor the visitor engagement on your website.
- Learn how and (how often) people use certain elements on your website.
- Track which features/functions are actively used.
- Gain invaluable data insights to improve your website conversion rate and visitor engagement.
Why Auto Capture all User Interactions?
- No need to decide what to track in advance .
- Complete and retroactive dataset remains available to use at any time.
- No more missing data or missed opportunities, uncover hidden opportunities.
- Avoid bias, let the data speak for itself. Events you believe are unimportant may be important.
- Answer quick, just-in-time questions you never knew you had.
The Problems
Problems with Code-based Event Tracking Implementation
- Requires technical help: Developers are needed to implement event tracking code to web pages.
- Time-consuming: It can take weeks or months to cooperate with developers, get the work prioritized, wait for code implementation/testing and finally deploy the code.
- Error-prone: Most developers are unfamiliar with event tracking code implementations and testing. Code is scattered around pages and hard to maintain.
- Hard to improve or modify: The same process needs to repeat in order to update tracking.
Problems with Google Tag Manager Implementation
- It’s a generic tag manager. Not designed specifically for event tracking tags.
- Complicated to set up. Requires implementing listener tags, event tags and rules for one single event.
- Limited options for HTML element selection or event name generation.
- Still technical. Developers are needed for code changes in many cases, e.g., adding IDs or classes and dataLayer variables.
- Tied to Google’s eco-system and does not work with other marketing tools.
- Hard to maintain: Event tracking tags are mixed with other tags.
The Right Tool Makes the Job Easy!
Our tool is specifically designed for digital marketers to track events for websites or mobile hybrid apps.
A simple and powerful tool to implement event tracking using a visual interface, without touching the production code.
Quick: Implement event tracking in minutes, not weeks or months.
Streamline your tagging process instantly. Track links and buttons automatically and immediately.
Powerful: Track multiple similar HTML elements with one simple setup. Powerful macros to specify dynamic content for best event names. Send events to multiple endpoints.
Anything you see on the web page can be tracked. Powerful HTML element selectors allow you to select multiple similar HTML elements in one shot. Powerful macros allow you to specify the best event names or automatically generate the best event names. SkyGlue event tracker supports multiple event endpoints.
Visual: See what is tracked visually on your web page.
No more guessing on whether the event tracking implementation works or not. See them right on your website.
Smart: SkyGlue automatically generates the best possible event names for all website elements.
Simply drop a piece of JavaScript code onto your website. SkyGlue automatically scans, identifies and tracks all user interactions on each page. You can choose to turn off automatic tracking and add individual events to track right in your SkyGlue portal.
Trustworthy: Our tool has been used by thousands of websites. We stand behind our product and provide the best possible customer care.
Our team can help you customize event tracking for free.
Support for All Major Platforms for Websites and Mobile Hybrid Apps
A Proven Solution Used by Thousands of Companies
How does it work
Automatic Event Tracking
Track on-page events automatically.
SkyGlue automatically identifies events on each page, and begins tracking. No training is needed. You have the option to opt out of site-wide auto event tracking and only selectively track individual events in your SkyGlue portal.
Link clicks (outbound links, email links, etc)
- Clicks on form elements (textboxes, radio buttons, drop-down list, etc)
Image clicks
Buttons
Generate event names automatically
Powerful HTML Element Selectors for Customization
Select target element(s) to be tracked.
The SkyGlue visual interface is easy to use, allowing you to select desired HTML elements in most cases. If needed, you can also use any valid CSS selector to select the elements of interest.
Standard identifiers (Ids, names, classes, etc)
Other available attributes on the element(s)
- RootPath: A structure identifier for the DOM tree
- Any valid CSS identifier(s)
Option to select HTML elements loaded after page load (e.g. Ajax call element)
Option to exclude certain HTML elements from a group
Powerful Dynamic Event Name Generator for Customization
Implement dynamic event names when you wish to identify which element is clicked in a group of similar elements.
Specify the desired event names using a variety of options available. SkyGlue macros automatically generate dynamic event names after user interactions occur.
- Any attribute(s) on the target element
SkyGlue predefined attribute(s), e.g. content text, tag type, etc
JavaScript variable value(s), including GTM dataLayer values
Cookie value(s)
Attributes from neighbor elements relative to the target element
Form data entered by users
And more …
Visualize Tracked Elements
See what events are being tracked visually, right on your website.
The SkyGlue event tracking visual interface allows you to recognize what events are tracked and their event names. You can look for them easily in your Google Analytics account or your SkyGlue portal.
Compatible with Other Event Tracking Implementations
Our solution works perfectly with existing code-based implementations and Google Tag Manager. You do not need to change existing event tracking implementations.
You can use Google Tag Manager to implement some events (e.g. video tracking, scroll tracking) and use our solution for most click and form event tracking. Our solution works with data layers in Google Tag Manager for event name set up.
Our happy customers
“Google does a great job with analytics, but SkyGlue takes what Google already created and gives you in-depth, accurate and actionable data that will help you make data driven decisions. SkyGlue as a partner has been a great experience as well, as a whole they are friendly and extremely helpful and always there when you need to jump on a call. If you’re looking for a way to track users paths and make your site better for the end user and optimize performance, we definitely recommend SkyGlue.”
Alex Rodriguez, Dentalplans.com“We were looking for an easy way of analyzing our sales funnels with our Google Analytics data. SkyGlue’s funnel report made doing this incredibly easy and saves our team several hours of painstaking work every month.”
Daryl Weber, RageToMaster.com “SkyGlue’s robust event and visitor tracking has enabled us to easily to identify and track key actions on our clients’ websites and augment our Google Analytics tracking. In doing so it has allowed us to establish high-level engagement benchmarks, user funnels, and sales funnels that have greatly impacted our clients’ business and driven increased performance from our campaigns and revenue. I would heavily recommend SkyGlue to anyone looking to enhance their website analytics capabilities.”
Tim McCormack, BIGEYE“I have been dealing with the Skyglue Add-on for the past 3 years and I have been able to make sound and accurate marketing decisions based on the value the tool provides. They support what they sell personally which is not the case with most software companies. I really enjoy working with them as they always have a great idea for us to try.”
Mike Blackmore, Harms Auto GroupHow do I get started?
Sign up. It’s free
Sign up with your Google account or register with an email address.
Install onetime tracking code
Install the SkyGlue JavaScript snippet on your website to begin tracking.
Activate data collection and see results
Start seeing how people interact with your website immediately. Start your 14-day free trial now.
A Proven Solution Used by Thousands of Companies
Explore other SkyGlue Features:
Powerful, Retroactive Funnel Reports
Improve conversion rate using your existing Google Analytics data.
Visitor Session Recordings
See what people do on your website in real time and gain product experience insights.
Raw Google Analytics Data Export
Get fine-grained individual-level visitor data for better analytics, data modeling and data integration.
Database and CRM Integration
Glue web acquisition data and behavior data of visitors to other data sources to get complete pictures of visitors and accurate campaign ROI.
