Yearly Archives: 2011

Quite a number of my customers and potential customers ask me this question: "What is cohort analysis? How does it help boost my site's retention rate?" I think making post here will help more people understand the value of cohort analysis. From Wikipedia: "A cohort study or panel study is a form of longitudinal study [...]

“In a perfect world, it’s both and everything in between. In the real world the general marketing rule is that retention is a lot more cost effective than acquisition…”                                 Carde Johnson - Forrester Research I liked the Chart on Flowtown titled The Value of an Existing Customer. Some very powerful statistics are spelled out in [...]