1. Google Event Tracking Overview
Event Tracking is a method available in the Google Analytics library (ga.js), which you can use to record user interaction with website elements, such as a Flash‐driven menu system. This is accomplished by attaching the method call to the particular UI element you want to track. When used this way, all user activity on such elements is calculated and displayed as Events in the Analytics reporting interface. Additionally, page view calculations are unaffected by user activity tracked using the Event Tracking method.Before you can view event tracking results in your reports, you must set it up on your site following these steps.
Set up tracking on your site. Make sure you have set up tracking for your website. For information on setting this up, see Google Analytics on how to track sites.Then:
Call the _trackEvent() method in the source code of a page object, widget, or video.
The specification for the Google _trackEvent() method is: _trackEvent(category, action, opt_label, opt_value)
2. SkyGlue Event Tracking Basics
The Google Event Tracking data model has the following components which map directly to elements in the Analytics Reports Interface:
Here is the definition of the event field in SkyGlue.
1. View the reports. Once event tracking has been set up and working on your site for a day, go to the Content section of the reports and view Event Tracking.
3. SkyGlue Individual Visitor Tracking Basics
1. Unique user id
Since the term of Google Analytics, we cannot save user identify information, so we create a unique id to keep track of each user. Here is an example of user id: 110628224130211. It follows the format:
[Year][Month][Day][Hours in 24 hours][Minutes][Second][Unique ID] The time is the time user visiting your website for the first time.
Before user become an registered user, it has a suffix “::sga”. Once user registered on your website, we will generate another unique id to identify the user. For example, for the userid above, it has suffix “8B4D132”, it is a hash value of user login on the website.
Below is an example we take from one of our customer’s website:
2 Customer Variables
We are using custom variable 5 to store the unique SkyGlue user id for each request; you can use it to create different segmentation.