SkyGlue opens up data flow both ways between CRM/database and Google Analytics.
- It imports campaign data from Google Analytics into your CRM or database to help you understand where your leads came from.
- It imports stats on closed deals from your CRM to Google Analytics, allowing you to evaluate marketing channels by actual revenue, not just form fills.
Knowing the source of each web lead and the actual revenue it generates is a must have piece of data intelligence for each lead generation website and online e-commerce business. In today’s world, you need such information to even stay in business.
Knowing which channel brings you the best customers and the revenue it generates, you can avoid spending big marketing $$ on low-quality leads that don’t convert and only invest in high conversion channels that bring you true revenue.
Check out why you want to send your leads’ online data in Google Analytics to your CRM system or database and how it works.
Check out why you want to send offline transaction stats to your Google Analytics and how it works.
Check out the case studies on Google Analytics data export.