Conversion funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce web site and finally converting to a sale.
Anil Batra Anil is a local analytics expert here in Seattle. He was mentioned in my previous blog on Individual Visitor Statistics vs Aggregated Data. He writes insightful thoughts on web analytics. Avinash Kaushik Best
Page View tracking measures which pages on a website are viewed by individual visitors, their refering urls and visitor geographic locations, etc. These are pretty standard statistics that a lot of web analytics software provides.
I came across a post written by a fellow Seattle web analytics guru Anil Batra on the same topic I plan to write about today - Individual visitor tracking vs aggregated statistics. Great post Anil!
Many small businesses and startups struggle on balancing their limited marketing efforts between improving customer lifetime value/retention & finding new customers. I thought it might be worthwhile to write a post here and get readers
Quite a number of my customers and potential customers ask me this question: "What is cohort analysis? How does it help boost my site's retention rate?" I think making post here will help more people
“In a perfect world, it’s both and everything in between. In the real world the general marketing rule is that retention is a lot more cost effective than acquisition…” Carde Johnson - Forrester Research I