We got several questions on how Google Analytic event tracking category, action and labels are used in SkyGlue.  This post will explain this in details.

The Google Event Tracking data model has the following components which map directly to elements in the Analytics Reports interface:

  • categories
  • actions
  • labels
  • values
  • implicit count

Here is the definition of the event field in SkyGlue. Once you understand the meaning of those, you can create your own customized reports in Google Analytics, you can also follow the links (under the Reports tab in your management portal) to create pre-defined reported created by us.

Field Required Google Definition SkyGlue Definition
category required The name you supply for the group of objects you want to track.


Activity of the user. For example:


action required A string that is uniquely paired with each category, and commonly used to define the type of user interaction for the web object.


Time-stamp + activity. For example:

label optional An optional string to provide additional dimensions to the event data User identification. This is a hashed value of the user id on your website. For example:

value optional An integer that you can use to provide numerical data about the user event Not used